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Unleashed the fried-chicken scented KFC Fire Log on humanity. (Available now at Walmart)
 
Put on a 3-day drag camp in the heart of Texas,  hosted by Ru-royality: Alyssa Edwards.

Co-wrote the world’s first Guided Explorations album with Wu-Tang’s RZA. 


Crafted the Most Meaningful Melody - an anthem for heart attack survivors written by Leslie Odom Jr. using his father-in-law’s own heartbeat.

United global artists with badass nuns to fight human trafficking(Cool fact: this campaign was personally blessed by Pope Francis.)

Turned a sentient ball of mucus into TikTok’s biggest brand launch campaign.
 
Painstakingly documented and submitted Russia's 2016 election meddling to ad shows as the most effective digital campaign of the century. 
 
Convinced New Yorkers to finally leave the office and WFH: Work From Hawai'i. (pre-pandemic!)
 
Explored deep shave thoughts with Dope Queen Phoebe Robinson.
 
Let loose Reggie Watts on the streets of Chicago to capture the first ever Selfie Stand-up special.

Utilized bold internet pioneers to test the limits of XFINITY's new mobile technology. 
 
Turned the Mandela Effect into a game show that tricked contestants into practicing better news literacy. 

Selected as VCU Brandcenter 2014 class speaker.

And ​I fucking love Jingles.



Let's shoot the chit-chat.

 

I'm also a craft-focused writer, neurodiverse conceptual ideator, emerging platform explorer and big earned media creator. Here's a few projects I'm proud to share:
Hi. I'm an edwin. 
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