I'm an earned-first, craft-obsessed creative director (writer) and thinker.

 

I was born in New York, then lived and worked in nine cities across three continents, before finally ending up where I started. I've worked at very small (employee #5) and very big (office #61) orgs, as well as at very traditional and very I'm-not-sure-there's-a-word-in-English-for-this creative agencies. As a result, I have a pretty even mix of experience crafting both traditional/branding and earned/emerging platform marketing campaigns for some of the biggest brands in the world (Unilever, Samsung, KFC, Bayer, RB, Nestle, Pepsi, Keurig Dr. Pepper, Sam Adams and Heiniken.) I've also had the luck of working with brilliant teams and winning a range of awards off their talents, including Cannes, One Show, Sabres, Effies, Webbies and Shorties. But find the trophy fees outlandish (so they're yours if you can pay them.)

 

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​​If you want to chat further, you can email me here (Edwin.Poche@gmail.com).