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Hi! I'm an earned-first thinker, craft-obsessed writer and award-winning legally blind creative director.

I've worked at very small (employee #5) and very big (office #61) orgs, at very traditional ad agencies as well as very earned-focused PR firms. As a result, I have a strong mix of experience crafting both traditional 360 above-the-line campaigns as well as headline-grabbing activation for some of the biggest brands in the world. Career highlights include having my work featured in The New Yorker, on the Tonight Show with Jimmy Fallon and having a campaign blessed by Pope Francis.

I've had the luck of collaborating with brilliant teams and winning a range of awards off their talents, including Cannes, One Show, Sabres, Effies, Webby's, and Shorties. But I find the trophy fees outlandish (so they're yours if you can pay them.)

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​​If you want to chat further, you can email me here (Edwin.Poche@gmail.com).