KFC asked for a creative idea that would get them attention during the holiday season. We made a log that smells like fried chicken. Then we sold those logs. The logs sold out in under an hour. The logs received over 1.5 billion earned impressions in their first year. Three years later, you can find them in your local Walmart aisle. I don’t know why humans are the way they are. But now I know they love fried chicken smell logs.