Comcast / Xfinity
My team was behind XFINITY Mobile’s first two years of campaign activations and digital brand voice. Here’s just a few of the bizarre, internet-y things we did over that time.
To launch the network, we created the world’s largest, crowd-sourced, doodle-inspired Snapchat mural. Remember when Snapchat was THE thing? What a time.
For some reason, people don't trust Comcast... So, to prove our network actually worked great, we held a live stand-up show streamed entirely on our network that spanned the entire city of Chicago. (Also, if you work with him, know that Reggie Watts is semi-sensitive about his long pinky nail.)
How do you sell more phone lines? It turns out by telling people to use their phone less.