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Hi. I'm an edwin. 

Here's a few projects I'm proud to have worked on and creatively led:

Relaunched TAZO Tea by hosting a drag camp in the heart of Texas. Then wrote a guided meditation album with Wu-Tang’s RZA. 


Convinced New Yorkers to finally leave the office and WFH (work from hawai'i). Helped Schick explore deep thoughts with Dope Queen Phoebe Robinson. Turned a sentient ball of mucus into TikTok’s biggest ever brand campaign.


Submitted Russia's election meddling as the best digital campaign of the century. Teamed up nuns with street artists to fight human trafficking (and got blessed by The Pope). Used the Mandela Effect (with a splash of Star Wars) to spread news literacy. 

 Finally revealed the secrets behind America’s sweetheart, Kelly Ripa.


Worked with other atypical minds to create PSAs championing neurodiversity in advertising. Utilized internet pioneers to test the limits of mobile technology. 


And I am one of the parties responsible for the creation the KFC Fire Log. 

For which, I am so, so sorry. 

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