Problem: Awareness Fatigue
One of the developing problems with social cause initiatives in the modern landscape is that while it is easy to spread awareness for a cause through social media sites, that awareness rarely often actualizes into monetary donations. Worse, too much activity can lead to awareness-fatigue where otherwise willing participants become disenfranchised with the cause.
An app running off the Facebook API that generates money for charity through the awareness activities that users are already doing. To keep users engaged, the app tracked how much your efforts raised and gave you a slacker rank, while also allowing you to challenge friends to a "Slack-off" to see who can raise the most for charity.
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