Digital Magazine (VCU Brandcenter)
MO is a digital magazine about serial killers for serial killers by...serial killers? No. Not that last one.
We created everything in the magazine from the ground up: articles, art, infographics, games. Then created a simple UI with a branching narrative that let readers choose what articles they saw next. The entire magazine is available HERE, but some highlights are below.
My favorite bit in the entire magazine is this Cosmo-esque quiz: "Which Type of Serial Killer are You?"
(click start to discover your inner serial killer type)
And this is a helpful infographic on how to avoid being serial killed in a parking lot.