Social Media (CP+B)
Kraft Mac & Cheese
During my internship at CP+B, my partner and I were put in charge of Kraft Mac & Cheese's social media for the month of August. When we realized Shark Week was also in August, we knew what had to be done.
We decided to convert common shark facts into new noodle metrics. Then shared them on their Twitter and Facebook page.
After a week of facts, we compiled all them together into one insane infographic.
While we were quite proud of the Shark Week material. The total shares were completely blown away by this other social post we did about pie.
On the bright side, we also got to launch their official Pinterest page.
My Role: Concept, Copy
Chas Barton: Concept, Art Direction