A log

 

KFC Fire Log

I was one of the creative minds behind the KFC Fire Log. It got 1.5 billion earned media views.

 

Some called it crazy, some called it brilliant, and I'm probably a little too biased to weigh in. Instead, here's the case study.

© 2017 by Edwin Poché. No animals were (especially) harmed in the making of this site.

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