Headquarters Revamp (CP+B)

 

Fruit of the Loom

To get Fruit of the Loom employees excited about the launch of company's new "Start Happy" campaign, we were given the opportunity to make over parts of the Fruit of the Loom headquarters in Bowling Green, KY.

First we gave the entrance tunnel a bit more color and some text for early morning pep.

Added a lunchroom manifesto to the cafeteria.

Gave each employee their own "Certificate of Positivity".

And on the first day of the "Start Happy" campaign, sent out this email to all employees.

(also, everyone got underwear shaped swag.)

Team

 

My Role: Concept, Copy

Chas Barton: Concept, Art Direction

Rachel Quast: Concept, Designer

 

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© 2017 by Edwin Poché. No animals were (especially) harmed in the making of this site.

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