Headquarters Revamp (CP+B)
Fruit of the Loom
To get Fruit of the Loom employees excited about the launch of company's new "Start Happy" campaign, we were given the opportunity to make over parts of the Fruit of the Loom headquarters in Bowling Green, KY.
First we gave the entrance tunnel a bit more color and some text for early morning pep.
Added a lunchroom manifesto to the cafeteria.
Gave each employee their own "Certificate of Positivity".
And on the first day of the "Start Happy" campaign, sent out this email to all employees.
(also, everyone got underwear shaped swag.)
Kraft Mac & Cheese: Social Media
Alzheimer's Association: Mobile
Jell-O: Holiday Print
Serial Killers: Digital Magazine
Anti-Reproduction Productions: Cards
Fruit of the Loom: HQ Revamp
Shower Beers: Reviews